BlakeSt House, a membership club with a focus on wellness in the heart of Bentonville, Arkansas, is a second home for its members.
Opened in 2019, BlakeSt is a new hybrid of wellness facilities, dining, fitness, leisure and art. The House features an ozone pool, hot tub, dining room, two treatment rooms, studio, a robust gym, locker rooms, steam rooms, a reading library, a high-fidelity sound lounge, two well-stocked cocktail bars, and an outdoor bike service station in the backyard.
Resplendent began working with BlakeSt House prior to their fall 2019 opening and has played a formative role in the opening of the club. Serving as a bridge between the BlakeSt team and members, RH creates monthly social media editorial content calendars that feature original content, weaving in content spotlighting BlakeSt programming and events, features of the House, happenings around the region, employee spotlights, and more.
The BlakeSt social media presence serves not only as an example of the things you’d experience as a member of the House, but as an informational resource for the community. Member communication, newsletter creation and distribution, community building, and event copywriting are all executed by the Resplendent team producing a distinctive and cohesive voice.
PR & Marketing
Branded Content Creation